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Pantone unveils the color of the year 2018

The global benchmark of color charts has unveiled the color that should reign supreme next year on the world of fashion, furniture and beauty: it is the hue “Ultra Violet”, a shade of purple described as “provocative and thoughtful”.

The number 18-3838 of its color chart was therefore chosen by Pantone this year because it “communicates originality, ingenuity and visionary thinking that turns us to the future”.

Pantone does not hesitate to link its “Ultra Violet” to “enigmatic purple” and “to counterculture, anti-conformism and artistic brilliance”: the nuance is associated with icons of pop culture like Prince, David Bowie and Jimi Hendrix. This hue is also illustrated by its “mystical or spiritual quality” because it is associated with meditation practices and used in places of relaxation.

The purple is definitely the rating this year, since the color chart has unveiled last August a new color called “Love Symbol # 2”, created in honor of singer and musician Prince, died April 21, 2016. His ride “Purple Rain Is certainly no stranger to the choice of the new nuance.